“Enchant and Engage More Customers with Social Media” just outside of DC. The session was based on Guy’s current book, Enchantment: The Art of Changing Hearts, Minds, and Actions. It was a great morning centered around a very charismatic speaker. Enchant event wasn’t your typical social media conference, which I highly valued, and it highlighted one core truth – no matter the tools or message the act of PR is enchantment.
Enchanted
This Enchant idea was solidified when post-event I
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