Wednesday 29 June 2011
FA trials digital football ad hoardings replacements
The FA is looking into using digital technology to manipulate pitch side ad hoardings at high profile football matches.The new technology allows adverts to be digitally inserted into a live broadcast of a football match, so that the static advertising can be changed depending on what country you are viewing the match from.Digital insertsThe technology being used has the rather Ronseal-esque name of Digital Replacement Advertising and has been created by Supponer, a Finnish company.If the trials
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