Imax man: 3D alone won't fill cinema seats

Imax CEO Rich Gelfond has warned that the ubiquity of 3D means that the feature alone has stopped getting people into the cinemas. With the stock market taking an increasingly dim view of 3D, Gelfond told Deadline that, as you would expect, 3D movies need to be good movies first if they are to prove a hit. "When 3D was first introduced the public got really excited," says Imax CEO Rich Gelfond.Movie-by-movie basis"But over time it's going to be on a movie-by-movie basis. In some cases it will

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