In Depth: How social apps help small firms compete with global brands

When you're a small independent company in a market dominated by gargantuan global über-brands, how do you compete? For Urban Coffee Company, a tiny concern that until recently had only one coffee emporium, located in the middle of Birmingham's business district, the answer is technology and innovation. Oh, and great coffee, of course. It offers free Wi-Fi, embraces the so-called 'digital nomads' who come into the store toting iPads, smartphones and laptops, gives its Foursquare mayor a free

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