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Although it's been rumoured for years that Apple will somehow finally fully embrace the cloud, it's only lately that it feels Cupertino's moving in the right direction.Apple's rumoured to have splashed out $4.5 million on the iCloud.com domain, is said to be striking deals with a number of record labels (in stark contrast to the gung-ho approach taken by Google and Amazon for their respective cloud-based music services) and has even posted a job advert for a 'Media Streaming
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