Thursday 30 June 2011
Web TV audiences to be measured by Barb
Web TV is to finally get an audience measurement system, with Barb (the Broadcaster's Audience Research Board) announcing that it will begin monitoring web TV viewing figures.Barb will initially trial the monitoring in 100 homes in 2011, but this will be rolled out in 2012 to 1,100 homes with this reaching around 2,500 viewers."The rollout of the web TV meter demonstrates our long-standing commitment to the development of TV audience measurement," said Bjarne Thelin, Chief Executive of Barb."We
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