Thursday 23 June 2011

Xbox LIVE TV and NUads for Kinect could save TV advertising

Microsoft’s NUads system for Kinect – combining interactive content with adverts – failed to cause waves when the company announced it earlier this week, perhaps because (unless you’re Apple) it’s a tough sell to make advertising sexy. Intended to encourage Xbox 360 users to actually pay attention to promos rather than tuning out until the real content arrives, NUads reacts to spoken and physical commands tracked by the Kinect sensor bar, pulling up more

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