The Financial Times has announced a new browser-optimised subscription app for the iPad and iPhone, hence denying Apple the share it receives from an App Store-based offering.The FT plans to pull its app from the App Store, instead opting for a HTML5-based site.This will mean that the newspaper no longer has to pay Apple 30 per cent of the everything it makes from the official store.The FT has decided that it'd rather keep the 30 per cent and risk losing potential readers through the ease of
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