In Pursuit of Brand Me

We are a social animal. That doesn’t exactly demand a psych degree to figure out. Yet we’re also a private one; there’s a little of the Gollum about us, clutching close our “precious” secrets and inside-knowledge. It’s no surprise that one of the recurring entries on the periodic “top ten ways to annoy people on social networks” lists is the “mysterious update.” You know the sort: “Big changes afoot…” or “Oh ffs,

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