Shazam raises £20m to expand into TV

Shazam has raised £20 million ($32 million) in funding from venture capitalists in order to expand its music discovery service to TV shows. Just as you can 'tag' songs to find out what they are and who the artist is using Shazam, you'll be able to hold your phone up to the TV to get bonus features alongside the programme you're watching. The app will also allow brands to offer extra promotional material, accessed by 'Shazaming' adverts. It's all in the name of engagement, with many social

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